Anadolu Isuzu wins Customer Brand of the Year Award once again

Turkey's commercial vehicle brand Anadolu Isuzu was once again named as the "Best Brand of the Year in Customer Experience Management" after last year,in the Commercial Automotive category of the ALFA Awards 2023 Awards, which was held for the 9th time this year todetermine brands that establish a sustainable relationship with their success in customer experience management.

 

The winners of the ALFA Awards, considered to be the most important award in Turkey regarding experience design, were delivered to the winners at the ceremony held  on November 16 2023, following the end of XCO'23 Experience Design and Management Summit. At the ceremony, the company's Marketing Manager Naz Özkırım and Customer Relations Manager Seda Elmas received the award on behalf of Anadolu Isuzu. At the ALFA Awards, which was held in cooperation with Marketing Turkey and AKADEMETRE Research and Strategic Planning, brands that provided the best customer experience with the ALFA scores they received in nearly 60 categories were awarded as "Customer Brand."

 

How are the winners selected?

The winners of the ALFA Awards, rewarding the “Customer Brands” of the year, are determined by a unique methodology created with international standards. In the comprehensive research that forms the basis of the index, face-to-face interviews are conducted with 1200 people in 12 provinces representing Turkey, which were determined randomly with a ±2.75 margin of error. The research, which includes parameters such as "Customers' desire dimension", "Willingness to experience the brand", "Communication dimension", "Relationship dimension" and "Brand awareness among  consumers", is carried out in more than 50 categories.