Isuzu D-Max is stronger and more assertive in the market with its renewed front

Turkey's commercial vehicle brand Anadolu Isuzu introduced the Isuzu D-Max pick-up models, that have gained an even more dynamic and powerful structure with the new front grille and rim design, to the market in April. The renewed front grille and new wheel designs better reflect the superior technical features and dynamic character of Isuzu D-Max.

 

Raising the standards in the pick-up class with its powerful design and superior equipment features, Isuzu D-Max was introduced to the market by Anadolu Isuzu in four different equipment levels with seven versions. The "V-Cross" and "V-Joy" series of Isuzu D-Max offer superior driving comfort and performance both in urban and off-road conditions. While the "V-Go" series of Isuzu D-Max was designed to fully meet the equipment level for basic workforce needs, the "V-Life" series was developed with consideration of customers who prefer it for personal and daily use, as well as business needs.

 

The Isuzu D-Max pick-up family offers a high efficiency and performance engine, a chassis that increases vehicle safety and durability, a strong suspension structure and features that provide stronger braking, along with its completely renewed design in 2020. The Isuzu D-max family, which has a wading height of 800 mm in all its versions, offers superior maneuvering skills even in the most challenging conditions with its approach and departure angles, and is also very economical in fuel consumption thanks to its engine complying with Euro 6D emission standards.

 

While the 4x4 versions of Isuzu D-Max addresses to the demands of off-road lovers with the differential lock system, it also provides superior driving safety with adaptive cruise control, rear radar, rain and light sensor, blind spot detection, stereo camera and advanced driving assistance systems (ADAS) offered to users. Features such as 9-inch touchscreen multimedia, wireless Apple Car Play and Android Auto connectivity, and dual-zone digital air conditioning further strengthen Isuzu D-max's position in the market.

 

Isuzu D-Max has a sporty and aggressive look with its bi-LED headlights, new front grille and wheels that reinforce its claim in design, modern color combinations, side steps and roof rails. Offered with nine different color options, Isuzu D-Max received 5 stars in the evaluations made by Euro NCAP in Europe and ANCAP in Australia.

 

Isuzu D-Max increases its market share as the pick-up segment continues to grow

 

Anadolu Isuzu Commercial Functions Group Director Hakan Kefoğlu stated the following:

 

“With our Isuzu D-Max family, which has received great appreciation from automobile lovers, we continue to increase our share in the pick-up market, which keeps growing every year in Turkey. While increasing our D-Max sales in 2022 compared to the previous year, we also increased our market share in this segment from 6.5% to 10.7%. Isuzu D-Max responds to the ascending demands in the market, while continuing to develop its pick-up user profile as well. We aim to increase our market share even more in 2023 with the Isuzu D-Max, thanks its ideal features for urban use with passenger car comfort as well as its modern lines that break the stereotypes regarding commercial vehicles in its interior and exterior design.”

 

Mese Public Relations

Rüya Ardıhan                    0 (532) 798 39 08              rüya@mese.com.tr